Bing team is continuing this momentum and now they introduced a new competition that anyone can participate and win 500$. All you need to do is to sing a song about Bing (no more than 5 minutes long) and upload it Bing’s YouTube account before July 31. The winner will be awarded with 500$.
Check this video of Bing’s interns announcing the contest
For more details about the competition read Bing Jingle contest announcement