Users in UK are able to see a special type of Adsense ads displayed in Google Search when searched for secured loans. The sponsored links of the search query displays a special kind of advertisement that promotes Google MerchantSearch product.
The advertisement allows users to select required load amount using a drop down list and click on a button to get a comparison report of lenders.
It is interesting to see new type of advertisements Google is trying to pilot test with their own products first before making them available for AdWords advertisers.
Via blogscoped
It is a google link..watch closely google.co.uk/MerchantSearchBeta
though it is a sponsored Link. Lenders have paid to be listed.
of course…..Google is a innovative company ..!!